Privacy Policy

Your personal data is important and so Alchemystic is committed to doing its part to protect your personal data and comply with a range of safeguarding laws, including GDPR (General Data Protection Regulation).

This means that all personal data which we hold about you will be:

Used lawfully, fairly and in a transparent way.
Collected only for valid purposes that we have clearly explained to you and not used in any way that is incompatible with those purposes.
Relevant to the purposes we have told you about and limited only to those purposes.
Accurate and kept up to date.
Kept only as long as necessary for the purposes we have told you about.
Kept securely.

Purpose of this Privacy Policy

This Privacy Policy sets out how Alchemystic collects and processes your personal data when you use this website. This relates to your use of our website, whether you are using it to sign up to our newsletter, purchase a product or service, take part in a competition, or otherwise.

By visiting Alchemystic and our associated Alchemystic domains and in particular by submitting your personal data to us, you are accepting and consenting to the practices described in this Privacy Policy. This Privacy Policy applies whether you are visiting our website through an internet browser or through an “App” on your device.

Alchemystic is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

It is important that you read this Privacy Policy together with any other privacy policy we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This Privacy Policy supplements the other policies and is not intended to override them.

Alchemystic may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.

This policy is effective from [DATE].

Finally, our website is not intended for children and we do not knowingly collect data relating to children.

Who We Are

We are Alchemystic (collectively referred to as “Alchemystic”, “we”, “us” or “our” in this Privacy Policy). We are registered in England & Wales under registration number [COMPANY REG]. Our registered address is [COMPANY ADDRESS]. Our VAT number is [COMPANY VAT NUMBER]. Our Data Controller Registration Number is [COMPANY DCN].

Contact Details

If you would like to contact us regarding this Privacy Policy please use the details below or any relevant links provided on our website.

Email address: [COMPANY EMAIL ADDRESS]

Privacy Complaints Procedure

You always have the right to make a complaint to the Information Commissioner’s Office (“ICO”) if you think your data is being misused. The ICO is the UK’s supervisory authority for data protection issues (www.ico.org.uk).

We always appreciate the chance to try to deal with any data protection concerns before they are referred to the ICO so, if you are happy to do so, please do not hesitate to contact us using the details above so that we can try to help you out in the first instance.

Change of Purpose

We will only use your personal data for the purposes for which we collected it unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you require more information, please contact us using the details above, which can also be found on our website.

If we need to use your personal data for an unrelated purpose, we will notify you.

Please note that we may process your personal data without your knowledge or consent where this is required or permitted by law.

It is important that the personal data we hold about you is accurate and current. You can use your account page to amend the details that we hold about you

Third Parties Links

Our website may contain links to and from third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. Please check the relevant third-party privacy policies before you submit any personal data to them.

Please note that once you have used these links to leave our website, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such websites and such websites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

The Law

This Privacy Policy is governed by English law and you can bring legal proceedings in respect of it in the English courts. If you live in Scotland you can bring legal proceedings in respect of it in either the Scottish or the English courts. If you live in Northern Ireland you can bring legal proceedings in respect of it in either the Northern Irish or the English courts.

Personal Data

We may collect, use, store and transfer different kinds of personal data about you.

Including:

Your name, username or similar identifier, marital status, title, date of birth and gender (this will primarily be text-based, but could also include audio, photos, videos and other forms of media).
Your billing address, delivery address, email address and telephone numbers.
Your bank account, payment card details, and information details about payments to and from you and other details of products and services you have purchased from us.
Your username and password, purchases or orders made by you, your interests, preferences, reviews, feedback and survey responses.
Information about how you use our website, products and services.
Your preferences in receiving marketing communications from us and our third parties and your communication preferences.

We do not collect any special data that includes details about your race or ethnicity, religious or philosophical beliefs, sexual orientation, political opinions, trade union membership and information about your health, genetic or biometric data, criminal convictions or offences.

Where we need to collect personal data by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with our products or services). In this case, we may have to cancel a product delivery or service you have with us (but we will notify you if this is the case at the time).

Data Collection

We use different methods to collect data from and about you.

You may give us personal data by filling in forms or by corresponding with us by post, phone, email, by using our website, or otherwise, including but not limited to:

Information that you provide to us on our Social Media pages, such as Facebook, Twitter and Instagram.
Information that you provide in relation to an order or a product you have purchased.
This includes details of any cards which you have successfully used to purchase products on the website. These card details will be stored and visible to you on your account page.
Information that you provide when you enter one of our competitions or participate in one of our promotions.
Information that you provide when you report a problem with our website.
Information that you provide through surveys or when asked to give your opinions about our services and products.
Information that you provide when contacting or otherwise corresponding with us.
Details of transactions which you carry out with us (whether through our website or otherwise) and of the fulfilment of your orders (such as your intended delivery address and financial details).

Cookies

We may also receive Technical Data about you if you visit other websites employing our cookies.

We may receive data from various third parties and public sources such as those set out below:

Data from analytics providers, advertising networks (such as Google AdWords / Google Shopping) and search information providers (all of which may be based outside the EU); and
Contact, financial and transaction data from providers of technical, payment and delivery services (which may be based outside the EU).

How We Use Your Personal Data

We collect your data to help determine your needs and provide you with a better service, and in particular for the following reasons:

To perform the contract we are about to enter into or have entered into with you in order to provide you with a product/service.
Internal record keeping.
We may use the information to improve our products and services.
We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.
From time to time, we may also use your information to contact you for market research purposes. We may contact you by email or phone.
We may use the information to customise the website according to your interests.
We need to comply with a legal or regulatory obligation; and/or
You have specifically consented to us using your personal data in a particular way.

Cookies Policy

Cookies are small pieces of information that are stored on the hard drive of your device and they aid a server in collecting information from an internet browser.

We use cookies to:

Personalise our website for you.
Allow you to use our website in a way that makes your browsing experience more convenient. For example, by allowing you to store items in an electronic shopping basket.
Place advertisements for our products/services on our website and other websites/apps involved in advertising or partnership networks in which we participate.
Personalise the advertisements which we place for you.
Make recommendations to you about products or services you might like, based on those products and services you have purchased, or those which have been purchased by other customers.
Improve our website. For example, knowing how our users navigate our website and use its features allows us to streamline the user experience, speed up searches, identify bugs, make enhancements and ultimately get you to the right page and product faster.
Review the popularity of our products and advertisements with reference to the platform, location and other related factors.
Estimate our audience size and usage pattern.
Provide a faster and more personalised service by collecting information in respect of any accounts which you have on our website.
Collect anonymous data about the websites from which users have travelled to our website.
Store information about any preferences which you set, so we can do things like greet you personally and speed up your login when you come back to our website.
Identify which of your device(s) you use to access our website or any account for which you have registered it.
Prevent credit fraud and various forms of cyber-crime.

The cookies we use:

May persist on your device between visits to our website, so that, for example, we can identify you when you visit again; and
May be provided either by us or by third-party service providers (such as analytics and search engine providers).

You can set your browser to accept or reject certain cookies or if you prefer, you can set your browser to alert you each time a cookie is detected. Previous cookies that have been stored on your device can also be deleted. However, if you block our cookies or you subsequently delete a cookie that has been placed on your device, it will not be possible for you to use our website effectively as our systems rely on cookies to identify you as the user.

Disclosures of Your Personal Data

We will NOT share your personal data with third parties unnecessarily. We may disclose your personal data for the purposes set out in this Privacy Policy:

If the possibility of such disclosure is otherwise stated in this Privacy Policy, our Terms of Use, our Terms and Conditions of Sale or otherwise when the personal data is collected from you. In particular, to the specific third-parties described in the tables in “How we use your personal data”.
To service providers acting as processors or joint controllers who provide us with IT and system administration services.
To professional advisers acting as processors or joint controllers including lawyers, bankers, auditors and insurers who provide us with consultancy, banking, legal, insurance and accounting services.
To HM Revenue & Customs, regulators and other authorities acting as processors or joint controllers who require reporting of processing activities in certain circumstances.
If we are under a duty to disclose or share your personal data in order to comply with any legal obligation or to protect our rights, property, or safety, or the rights, property or safety of our customers, or others. This includes exchanging information with the police or other investigatory or law enforcement authorities and companies and organisations involved in fraud protection and credit risk reduction.

We may also share anonymous data to third parties such as our advertisers; and analytics and search engine providers that assist us in the improvement and optimisation of our website.

This anonymous data will be collected using cookies in a way that alone cannot identify any individual.

We will never share your personal data with any company outside Alchemystic for non-Alchemystic related marketing purposes.

International Transfers

The data that we collect from you will be stored on secure servers within the European Economic Area (“EEA”). The majority of such data is held within the UK.

Certain information may be accessed and processed by staff operating outside the EEA who work for us or for one of our suppliers. Such staff might be engaged in, among other things, the fulfilment of your order, the processing of your payment details and the provision of support services (such as content moderation or the maintenance of our data storage facilities).

Whenever we transfer your personal data out of the EEA, we ensure a similar degree of protection is afforded to it.

Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In particular, we use SSL to encrypt your payment information.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

Please note that, despite the steps we take, the transmission of information via the internet can never be completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our website

Data Retention

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

By law, we have to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for six years after they cease being customers for tax purposes. We typically retain this information for a further six to twelve months to ensure that no relevant claim has been made within that six-year period before we dispose of it.

In some circumstances, we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.

Your Legal Rights

Under certain circumstances, you have rights under data protection laws in relation to your personal data. If you wish to exercise any of the rights set out above, please contact us using the details set out at the beginning of this Privacy Policy or using the contact details displayed on our website.

You can ask us or third parties to stop sending you marketing communications at any time by using the “unsubscribe” link at the bottom of any marketing communications which we send to you; or by contacting us at any time using our contact details found at the top of this Privacy Policy, or on our website.

You have the right to request access to the personal data we hold about you and to check that we are lawfully processing it. You also have the right to request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.

You have the right to request we erase your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us to continue to process it. Please note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.

You have the right to object to us processing your personal data where we are relying on a legitimate interest (or those of a third-party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.

You have the right to request we restrict the processing of your personal data. This enables you to ask us to suspend the processing of your personal data if you want us to establish the data’s accuracy; where our use of the data is unlawful but you do not want us to erase it; where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.

You have the right to request we transfer your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.

You have the right to withdraw your consent to processing where we are relying on that consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made several requests. In this case, we will notify you and keep you updated.